Turn Tasting Room Guests Into
Lifetime Club Members
One platform that runs your entire wine club release cycle — from the first allocation email to the last recovered card. No IT setup required.
Built for the way wine clubs actually work.
The average estate winery recovers $24,000+ in release revenue with pre-release card reminders and converts 22% more cellar door guests into recurring club members within 72 hours.
No credit card required · Cancel anytime · Setup in under 10 minutes
Simple three-step revenue loop
From cellar door greeting to repeat club purchase — CaskStack closes the loop automatically.
Guest visits tasting room
Your POS captures the visit. CaskStack instantly syncs contact details from OrderPort, Commerce7, or Vinoshipper — no manual import needed.
Automated follow-up goes out
A beautifully branded welcome email and optional SMS sequence runs on its own — thanking guests, sharing your story, and inviting them to join the club.
Revenue lands in your club
Club membership grows, card expiry reminders protect your processing day, and every release email goes to the right members at the right time.
Two automated revenue levers
Set them up once. They run quietly every day, protecting recurring club shipments and converting tasting room guests.
Pre-Release Card Reminders
Expired cards are the #1 cause of lost wine club shipments. CaskStack scans your roster 14 days before your club run and automatically sends friendly, personalized card update links. Members update their cards before release morning—recovering 10–18% of would-be declined shipments without awkward staff phone calls.
72-Hour Tasting Room Recapture
Within hours of a tasting room visit, CaskStack kicks off a warm three-touch sequence — a branded welcome email, an optional text message, and a gentle club invitation follow-up. Most wineries see 15–25% of tasting room guests convert to club members within the first 30 days of running this sequence.
Meet Your AI Winery Co-Pilot
Three connected systems. One unified platform. Everything your wine club needs to thrive.
Sensory release copy & allocation emails in minutes
Drag, drop, and send stunning club release emails, event invitations, and tasting room follow-ups. Beat writer's block with Cooper Sommelier—generating evocative tasting notes, cellar aging windows, and artisanal food pairings tailored to your exact vintage.
- Club release & allocation email templates
- Cooper Sommelier sensory tasting notes & food pairings
- 72-Hour tasting room welcome sequences
- Personalized member communications
"Aromas of dark cassis, black cherry, and subtle toasted French oak. Structured, velvety tannins with a cocoa finish. Cellar now through 2034. Pair with braised short ribs or rosemary lamb."
Dear Margaret, your Founders Circle allocation is open. Cooper Sommelier Notes: Ripe dark cassis, blackberry, and toasted French oak. Cellar now through 2034. Pair with braised short ribs.
VIP Text Updates your members actually read
Text messaging for wineries comes with built-in delivery rules, quiet hours, and required member opt-out language — so you stay compliant while staying in touch. No technical setup needed.
- Delivery rules & quiet hours built-in
- Required member opt-out language
- Pre-release reminders & club pickup alerts
- Event invitations & flash sale texts
Your POS and your email list, always in step
Instant real-time sync between CaskStack and your point-of-sale means new tasting room guests, club sign-ups, and order updates flow automatically into your marketing lists — no CSV exports, no manual imports.
- OrderPort, Commerce7 & Vinoshipper certified
- New tasting room guests sync within 0.4s
- Club membership status & tiers always current
- CSV export/import always available as backup
Tasting room registers sync guests instantly → 72-hour welcome email & SMS sequence triggers automatically.
Wine club release rosters sync seamlessly → Pre-release card reminders dispatch 14 days before processing day.
Customer orders and club membership tiers stay aligned across states without manual CSV exports.
Why Independent Wineries Switch
Stop wrestling with four disconnected tools that don't understand wine club tiers. CaskStack gives you one cohesive retention workflow for less than the cost of a generic email platform.
Simple, honest pricing for estate wineries
14-day free trial on every plan. No credit card required to start.
Single-Estate Wineries
- Up to 3,500 contacts
- 800 Member Text (SMS) credits/mo (Overages metered at just $0.02)
- Direct OrderPort, Commerce7 & Vinoshipper sync (+ CSV)
- Pre-Release Card Reminders & Release Week Health Dashboard
- 72-Hour Tasting Room Cellar Door Recapture
- Cooper Sommelier™ sensory notes & release storytelling
High Volume & Multi-Label
- Up to 10,000 contacts
- 2,000 Member Text (SMS) credits/mo
- Live POS (OrderPort, Commerce7, Vinoshipper)
- 1 Brand Included (Add extra winery labels for $149/mo)
- Custom Wine Club Allocation Workflows & Dedicated Sending
- Priority Concierge Onboarding & Roster Migration
Moving from Klaviyo, Mailchimp, or your POS?
Our onboarding concierge handles your member data migration for you. We import your lists, clean duplicates, and map tags so you can launch your next release without missing a beat.