10DLC S.H.A.F.T. Alcohol
SMS Compliance Scanner
Major mobile carriers (Verizon, AT&T, T-Mobile) strictly regulate alcohol text messaging. Non-compliant texts risk carrier blocking and fines exceeding $10,000 per violation. Test your promotional drafts in real-time before broadcasting to club members.
The standard 10-digit phone number (e.g. 707-555-0199) your brand uses to text customers. Carriers require business registration to prevent your texts from being filtered as spam.
Carrier rules for Sex, Hate, Alcohol, Firearms & Tobacco. Alcohol texts require 21+ consent, opt-out language, and no binge triggers.
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Winery SMS Regulations Made Simple
What winery owners, tasting room managers, and wine club directors need to know about 10DLC and carrier messaging rules.
What is 10DLC? (10-Digit Long Code)
10DLC refers to the standard 10-digit phone number (like (707) 555-0199) that your business uses to text customers. Cellular carriers (AT&T, Verizon, T-Mobile) require all alcohol senders to register their business brand through The Campaign Registry (TCR) to prevent marketing texts from being filtered as spam.
What is S.H.A.F.T. & Why is Alcohol Included?
S.H.A.F.T. is a carrier framework grouping Sex, Hate, Alcohol, Firearms, and Tobacco as regulated industries. Alcohol messaging is 100% legal, but carriers mandate age-verified consent (21+), clear opt-out footers (like "Reply STOP"), and responsible wording.
Prohibited Alcohol Words & Youth Emojis
Spam filters flag copy that encourages rapid or excessive drinking (e.g., "chug", "shotgun", "blackout", "get drunk") or appeals to minors with youth emojis (🧸, 🍭, 🎮). Keeping your messaging focused on craft production, vintage notes, and club allocations ensures high deliverability.
TCPA State Quiet Hours (No Late Texts)
Federal TCPA rules and state mini-TCPAs restrict commercial telemarketing windows. CaskStack applies automated quiet-hour geofencing based on recipient time zones and destination addresses to help prevent after-hours message delivery.