Designed to help safeguard your brand's DTC compliance channels.
Wineries and craft distilleries face strict regulatory oversight. CaskStack provides built-in tools and guardrails to assist you in managing federal and state marketing guidelines across your email, SMS, and subscriber campaigns.
The Five Pillars of Alcohol DTC Marketing Compliance
Protecting your brand, deliverability, and licenses automatically.
Legal Drinking Age (LDA) Demographic Auditing
Under FTC, TTB, and DISCUS standards, alcohol newsletters must enforce double opt-in confirmation logs and verify that the marketing audience meets the 73.8% Legal Drinking Age gate.
- Double opt-in confirmation with IP and timestamp archiving
- Automatic database validation against known verified POS buyers
TTB Advertising & Mandatories Guardrails
The TTB heavily regulates electronic ads. Emails must state the class/type of product and avoid misleading health or organic claims. CaskStack enforces compliant layout blocks automatically.
- Standard class/type footer block generation
- AI scanner warning copy against unauthorized health/medical statements
- Multimodal Image OCR compliance scanning to detect hidden claims in campaign graphics
FIPS Precinct-Level Wet/Dry Geofencing
Shipping direct-to-consumer is subject to state laws and county-level dry laws (such as in parts of Texas and Kentucky). CaskStack alerts you if campaigns target buyers in restricted zip codes.
- Dry-jurisdiction opt-in warnings and auto-suppression lists
- Dynamic CTA masking to swap sales links for local compliant links in dry regions
- Out-of-state direct shipping volume cap safeguards
Alcohol Deliverability & SPF/DKIM Alignment
ISP filters are highly sensitive to words like "wine," "distillery," and "sale." CaskStack forces strict domain keys alignment to authenticate your sender status and bypass junk folders.
- Guided domain settings for SPF, DKIM, and DMARC alignment
- Automatic list hygiene scanning to prune inactive addresses
10DLC Carrier Vetting & TCPA SMS Compliance
Carrier networks screen SMS marketing heavily (especially alcohol content). CaskStack automates carrier 10DLC registration, enforces TCPA quiet-hours boundaries, and handles instant STOP keywords.
- Carrier-compliant brand registration and message templates vetting
- Timezone-aware quiet hours suppression and STOP opt-out sync
Centralize Consent & Demographics Directly from Your DTC Point-of-Sale
Compliance requires consistent customer identity records. CaskStack syncs natively with industry-focused POS channels like VinoShipper, WineDirect, and Commerce7 to consolidate buyers, check delivery consent, and automatically record legal ages.
> [INFO] Syncing buyers from VinoShipper API...
> [OK] Found 412 new customers matching 21+ verification flags
> [WARN] Geofence warning: 12 zip codes matched dry counties in TX (Suppressed)
> [OK] Compilation successful. Compliance CSV registry archived.